We built it because APAC couldn't buy it.
Modern audio decisioning existed, but not at a price or a scale that made sense here. So we built our own, in Sydney.
Dynamic audio · Built in Australia · For APAC
Audio that adapts.
Taking your audio and making it more effective.
Dynamic audio creative decisioning, built in Australia. Made for APAC, ready anywhere.
The problem
Radio thinks in regions, not in cultures.
01
Audio buying still treats a market as one undifferentiated audience.
02
Dynamic creative has existed in display for fifteen years. Audio mostly still ships one static file per campaign.
03
The tools that exist are priced for enterprise buyers in other markets.
Why we built it
Then we found the bigger audience.
Working with broadcasters, the constraint wasn't targeting. It was language. Whole communities inside a station's footprint weren't being served.
Which sends more inventory back through the platform.
A bigger addressable audience means more reason to run dynamic audio in the first place.
Two ways in
How we work
Create
Creative and decisioning, end to end.
In partnership with Original Audio: end-to-end agency collaboration, from creative production through trafficking and delivery.
- Creative built for variation from the start: voice, script and mix variants
- Campaign setup, targeting logic, reporting
- Custom data feeds wired in as part of the build
For advertisers and agencies without an in-house audio pipeline
Talk to usConnect
Your creative, our decisioning, live in a day.
Bring finished audio, receive VAST tags. Rules-based selection at request time against real-world signals.
- VAST 4.x tags that work with the ad platforms you already use
- Variant-level reporting, including which signal won every play
- Bring your own API: any live feed becomes a targeting signal
For trafficking teams who need audio to stop being one static file
Talk to usSignals
What the audio can respond to
Location
radius · city · state · country · postcode · DMA
Time
time of day · day of week · date window
Weather
11 conditions · temperature trend
Device
device type · OS
Content
podcast category
Live data
e.g. supply levels, refreshed daily
Every play is recorded with the reason it was chosen.
Bring your own data
Any data your business already has can decide what a listener hears.
Connect a live feed (stock levels, pricing, bookings, wait times, supply, scores) and it becomes a targeting signal alongside location, time and weather.
Fetched only when a campaign needs it, cached so it never slows the ad, and it degrades safely: if your feed is down, the fallback creative plays.
Reporting shows which feed value drove every play.
A live supply feed becomes a targeting signal, so the message a listener hears follows what's actually available in their state that morning.
Talk to us about your data
Who we work with
Built here, for here
Australian-built, Australian-operated
Audaptiv Pty Ltd, Sydney.
Hosted in Sydney, scaled globally
Edge serving in the US and EU, so it runs wherever your campaigns do.
Priced for this market
Pricing set for APAC campaigns, not enterprise minimums.
Privacy always on
Consent enforced on every request; listener IDs never linked across campaigns.
Contact
Talk to us
Tell us where you are and we'll route you to the right people.
Thanks, that's with us.
We'll come back to you at the address you gave, usually within a couple of business days.